Once you start playing Cooking Fever, you want to keep playing it - the game has 300 levels, and tons of different options for restaurant types, food types, and appliances. Or, in other words, marketing isn't a band-aid. You can't rely on marketing to make a mediocre product into a great one. Takeaway: If you want your product or service to do well, you have to make sure that the product is something customers will truly want and like. The result is a game that is enjoyable and user-friendly. There are none of the glitches that you often see with mobile apps, the graphics are top-notch, and the concept is on point. Nordcurrent always puts out solid gaming products and Cooking Fever is no exception. People won't buy it - or download it, in this case. I've said it many times: if you don't have a great product, it won't matter how good your marketing is. It's a very simple concept, but an extremely effective one. The better you do, the more rewards you get - coins and gems, upgrades to your kitchen appliances, and access to more meals and restaurants. It's like the new Angry Birds - except instead of launching birds at pigs, you cook up food like pizzas and cakes and serve them to eager customers. One of those is Nordcurrent, the company behind the mobile game Cooking Fever. I've been thinking about this a lot recently, as our digital marketing agency has been working with more and more mobile gaming companies. What does your business have to do with one of the fastest growing mobile apps? A whole lot, it turns out.
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